Submagic vs AutoCaption
Two captions and subtitles tools side by side: pricing, free plans, features and who each one suits.
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#1 of 81 in Captions and subtitles
An AI short-form editor built around animated captions, with clipping, B-roll, silence cutting and scheduling on top
Best for: Creators, coaches and small teams who post talking-head shorts and want polished animated captions without touching a timeline.
#3 of 81 in Captions and subtitles
An AI caption generator for TikTok, Reels and Shorts that adds animated, styled captions and emojis to your own videos, with an AI Video tier for stories and POV ads
Best for: TikTok, Reels and Shorts creators who film their own short videos and want animated captions on them in a couple of minutes.
The short answer
More creators choose Submagic than AutoCaption, and it ranks higher in our captions and subtitles list. Pick Submagic if you want creators, coaches and small teams who post talking-head shorts and want polished animated captions without touching a timeline. Pick AutoCaption if you want tiktok, reels and shorts creators who film their own short videos and want animated captions on them in a couple of minutes.
Submagic: One of the most popular caption tools for short-form video, and it now clips, trims and adds B-roll too. Per-seat pricing and short length caps on the cheaper plans are the catch, so check the duration limit against your footage before you pay.
AutoCaption: A focused caption tool with sensible caption-plan prices and limits stated in plain videos per month. The free tier is vague, the annual discount does not match its own label, and the big logo wall and review counts are unverified.
Specs side by side
| Submagic | AutoCaption | |
|---|---|---|
| Starting price | From $12/mo | From $18/mo |
| Free tier | ||
| Pricing | Free start with limited exports, no card. Paid plans from $12 per member/mo billed yearly ($19 monthly). | Free tier per the FAQ, no card needed. Caption plans from $18/mo (about $14/mo billed yearly); AI Video plans from $39/mo. |
| Platforms | Web, API | Web |
| Best for | Creators, coaches and small teams who post talking-head shorts and want polished animated captions without touching a timeline. | TikTok, Reels and Shorts creators who film their own short videos and want animated captions on them in a couple of minutes. |
| Last checked | 2026-10-19 | 2026-10-21 |
Pricing
Submagic
Free start with limited exports, no card. Paid plans from $12 per member/mo billed yearly ($19 monthly).
- FreeFree
- Starter$12/mo yearly · $19 monthly
- Pro$23/mo yearly · $39 monthly
- Business$41/mo yearly · $69 monthly
- CustomContact sales
- API minute packs$57 to $1,000/mo
AutoCaption
Free tier per the FAQ, no card needed. Caption plans from $18/mo (about $14/mo billed yearly); AI Video plans from $39/mo.
- FreeFree
- Starter$18/mo
- Expert$25/mo
- Pro$39/mo
- AI Video Creator$39/mo
- AI Video Power$89/mo
- AI Video Business$199/mo
Key features
Submagic
- Animated caption templates with emojis, keyword highlights and custom fonts
- Captions in 123 languages, plus translated subtitles
- Magic Clips turns a long video or YouTube link into several shorts
- Text-based editing, so you cut by deleting words from the transcript
- Smart Trim removes silences, filler words and bad takes
- Auto B-roll from a stock library or your own uploads
- Magic Zoom, sound effects and background music
- Clean audio and eye contact correction
- Brand Kit for saved fonts, colors and caption styles
- Scheduling and publishing to social platforms
- SRT export and green-screen caption export
- API with per-minute packs
AutoCaption
- Automatic transcription and animated captions, with word emphasis and emojis
- Transcription and translation in 100+ languages, per AutoCaption
- Fonts, colors, animation, size, position and emphasis controls
- Saved caption templates with your brand fonts and colors
- Timeline editor for fixing words and timing
- One-click resize to 9:16 for TikTok, Reels and Shorts, and 1:1 or 16:9 for LinkedIn
- Direct publishing to TikTok, Reels and Shorts
- B-roll and AI tools on Expert and Pro
- AI Video plans that add AI stories and POV ads on a shared credit balance
- API access and team collaboration on the AI Video Business plan
Strengths and weaknesses
Submagic
- Caption styles are the core product and get the most attention
- Text-based editing is easier than a timeline for talking-head video
- Covers captions, clipping, trimming and B-roll in one tool
- No watermark on any paid plan
- Exports SRT files and green-screen captions for use in other editors
- Yearly billing cuts the price by up to 41%
- Priced per member, so a team of three pays three times
- Starter caps each video at 2 minutes and Pro at 5 minutes
- Free tier limits are not spelled out on the pricing page
- Credits per month are fixed, so heavy posters will need Business or custom
- Accuracy and language figures differ between Submagic's own pages
- Not a full editor for long-form or multi-track projects
AutoCaption
- Plan limits are stated in videos per month, not opaque credits
- No watermark on any paid caption plan
- Starter at $18 a month undercuts several caption rivals
- Accepts MP4, MOV, AVI, MKV and WebM, up to 4K, per the FAQ
- Saved templates keep a consistent caption look across videos
- Open affiliate program at 40% recurring, so creators can refer it freely
- Short limits on cheaper plans: 2 minutes per video on Starter, 3 on Expert
- 4K export only on the $39 Pro plan
- The free tier is promised in the FAQ but not shown on the pricing page, and the terms call it a free trial
- Annual toggle says save 30%, but the cards show about 22% savings
- No refunds, including partial months, under the terms
- Logo wall of Adobe, Stripe, Linear and others is not explained or backed by case studies
- Its API docs link returned a not-found page when we checked
Try Submagic
Free start with limited exports, no card. Paid plans from $12 per member/mo billed yearly ($19 monthly).
Try AutoCaption
Free tier per the FAQ, no card needed. Caption plans from $18/mo (about $14/mo billed yearly); AI Video plans from $39/mo.