Arcads vs Creatify
Two ai avatars tools side by side: pricing, free plans, features and who each one suits.
#11 in AI avatars
An AI ad studio for performance marketers, built around a library of 1,000+ AI actors plus Seedance, Veo and Kling in one credit balance
Best for: Performance marketers, app studios and agencies who need many UGC-style talking ads and hook variations without hiring creators.
#12 in AI avatars
An AI ad platform that turns product URLs into UGC-style video ads with AI actors, then launches and tracks them on Meta and TikTok
Best for: E-commerce brands, app marketers and agencies who need a steady flow of UGC-style video ad variations to test on Meta and TikTok.
Arcads or Creatify?
Arcads and Creatify both make UGC-style video ads with AI actors. Arcads is a creative studio for testing many actors and hooks at once. Creatify runs the whole loop, from spying on competitor ads to launching and tracking your own. Most small brands should start with Creatify, because you can see the price and try it free before you hand over a card.
What each one is built for
Arcads puts the actor first. It has 1,000+ actors, presets for unboxing, app demos and try-ons, and a Workflows canvas that runs one script across many actors and languages. That suits a media buyer who needs 30 hook variations by Friday.
Creatify starts from your product. Paste a URL and it drafts an ad. On Pro you add Ad Clone, a tracker over millions of Meta ads, and an agent. Its launcher pushes ads to Meta, TikTok and AppLovin and reports spend, ROAS and CTR per creative. Arcads does not list a launcher or analytics.
What it costs at typical use
Assume 10 one-minute talking-actor ads a month, one actor each.
- Arcads: 800 credits per started minute per actor, so 8,000 credits. That is exactly the Starter allowance, with nothing left for B-roll or retakes. Arcads shows USD prices only inside the app, so we cannot give a dollar figure.
- Creatify: the free plan’s ratio works out to about 5 credits per standard ad, so Standard’s 55 credits covers roughly 11 ads for $10 a month yearly or $15 monthly. Premium models and longer ads cost more, so treat that as a best case. Pro, at $38 yearly or $55 monthly, buys 280 credits and the research tools.
Watch the rules on unused credits. Arcads Starter and Creator stop at the limit and reset each cycle; Pro and above roll over. Arcads’ trial also needs a card and turns into a paid plan after 72 hours.
Which to pick
- Pick Arcads if you batch-test many actors and hooks, want a huge actor library, and plan to reach Pro, where credits roll over. See the Arcads review.
- Pick Creatify if you want public prices, a free plan, competitor research and a built-in launcher with performance data. See the Creatify review.
Specs side by side
| Arcads | Creatify | |
|---|---|---|
| Starting price | Pricing not published | From $10/mo |
| Free tier | ||
| Pricing | 72-hour trial with 1,000 credits (card required, rolls into Starter). Paid plans from 8,000 credits a month; USD prices only shown in the app. | Free plan with 10 credits a month and a watermark. Paid plans from $10/mo billed yearly ($15 monthly). |
| Platforms | Web, API | Web, API |
| Best for | Performance marketers, app studios and agencies who need many UGC-style talking ads and hook variations without hiring creators. | E-commerce brands, app marketers and agencies who need a steady flow of UGC-style video ad variations to test on Meta and TikTok. |
| Last checked | 2026-10-21 | 2026-10-21 |
Pricing
Arcads
72-hour trial with 1,000 credits (card required, rolls into Starter). Paid plans from 8,000 credits a month; USD prices only shown in the app.
- Free trialFree for 72 hours
- StarterIn-app only
- CreatorIn-app only
- ProIn-app only
- ScaleIn-app only
- BusinessIn-app only
- EnterpriseContact sales
Creatify
Free plan with 10 credits a month and a watermark. Paid plans from $10/mo billed yearly ($15 monthly).
- FreeFree
- Standard$10/mo yearly · $15 monthly
- Pro$38/mo yearly · $55 monthly
- Max$66/mo yearly · $95 monthly
- BusinessSee pricing page
- EnterpriseContact sales
Key features
Arcads
- Library of 1,000+ AI actors for UGC-style talking ads, filterable by age, gender, setting and emotion
- Three talking-actor models, Arcads 1.0, Audio-Driven and OmniHuman 1.5
- Actors holding your product, showing your app or wearing your clothes
- Custom actors from a prompt or one image, and a clone of yourself from a 2-minute video
- Video models including Seedance, Veo 3.1, Kling, MiniMax, Wan and Grok in the same workspace
- Image models including Nano Banana, GPT Image and Seedream, with 100 free images a day on paid plans
- Presets for unboxing POV, app showcases, product showcases, gestures and fashion try-on
- Translate video with lip sync, captions, resize, trim, stitch, extend and upscale tools
- Workflows canvas that batches one script across many actors and languages
- Mark, an AI agent you brief in plain language, plus an API and an MCP server for Claude and ChatGPT
Creatify
- URL to video that turns a product page into a ready-to-post video ad
- Library of 300 to 1,500 AI actors for UGC-style talking ads, plus custom avatars on Pro
- Creative Agent, a chat copilot that plans, builds and ships ad variations
- Ad Flow, a node-based editor with 200 to 500+ ad templates
- Model Playground with third-party video and image models such as Veo 3.1, Kling, Seedance, Wan and Nano Banana
- Ad Clone, which remakes a competitor ad from its URL
- Competitor ad tracker over 10M+ Meta ads
- Ad launcher and Performance Agent for Meta, TikTok and AppLovin with spend, ROAS and CTR per creative
- Image ads and studio-style product shots and animations
- API for programmatic ad generation
Strengths and weaknesses
Arcads
- Built for ads from the ground up, with presets and hooks aimed at Meta and TikTok
- One credit balance covers actors, video models, images and editing tools
- Library actors are real people who consented and are paid, per Arcads
- Workflows make batch testing of hooks and actors practical
- Failed generations are refunded automatically, per the help center
- Optional daily, weekly or monthly spending limits
- Pro and above roll unused credits over with no cap or expiry
- No public USD prices; you only see them inside the app
- The trial needs a card and turns into a paid Starter plan after 72 hours unless you cancel
- Starter and Creator stop generating at the credit limit and lose unused credits each cycle
- Help center articles quote different credit costs for the same tools
- Language count varies by page, from 30+ to 74 to 176
- Cancelling forfeits your unused credits
- Arcads warns it tests new pricing, so your rates may differ from the help center
Creatify
- Covers the whole ad loop, from competitor research to launch and analytics
- Huge AI actor library aimed specifically at UGC-style ads
- Entry plan is cheap on yearly billing and removes the watermark
- Many third-party video models in one credit balance
- Public affiliate program at 25% recurring
- Creatify says it holds SOC 2 Type II, which matters for agency and brand clients
- Free plan is about 2 video ads a month, watermarked
- Ad Clone, competitor tracker and Ad Agent start at Pro ($38/mo yearly)
- Standard caps videos at 2 minutes and one generation at a time
- Its own pages give three different model counts, from 20+ to 100+
- Credit cost per ad varies by model and length, so budgeting takes trial and error
- AI actors reading testimonials can mislead viewers if you do not disclose them
Try Arcads
72-hour trial with 1,000 credits (card required, rolls into Starter). Paid plans from 8,000 credits a month; USD prices only shown in the app.
Try Creatify
Free plan with 10 credits a month and a watermark. Paid plans from $10/mo billed yearly ($15 monthly).